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IN/LAB is a joint venture between Schibsted & Tinius Trust here to prototype new(s) futures for current news outsiders. 


Bringing news outsiders in 

We use the term news outsiders to highlight various groups not consuming editorial news today. We focus on outsiders rather than “avoiders”, as we believe there are many groups whose information needs and desires the news media has not paid sufficient attention to in the past.


Interdisciplinary experiments

We are a small team within a big group! Our work is based on research and experiments, where we try to uncover user needs and meet them by exploring emerging technology. Our team consists of community researchers, NLP specialists and a head of lab.

For questions about the News Changemaker Program or IN/LAB in general, please contact Agnes Stenbom (Head of Lab) or Belenn Bekele (Community Researcher). 

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