NEWS AS MUSIC
Together with Aftonbladet, we turned one of the News Changemaker Program's speculative product ideas into a testable prototype. Learn more about why and how here!
THE IDEA
Turning written news articles into music experiences
The core idea coming from the News Changemakers Program (your can learn more about the program here) was that news would be more enjoyable if they came in the form of music.
THE RATIONALE
Letting users be part of evaluating desirability
Is "news as music" the future? We don't know. But we do know that people committed to traditional forms of journalistic content might not be the best judges of the desirability of this idea. Therefore, we decided to let users into the conversation and build something tangible enough for them to be able to provide feedback.
THE PROTOTYPE
Generating music with early stage AI solutions
IN/LAB and Aftonbladet decided to test how generative AI might support a music-empowered news experience. Leveraging the services Mubert and Uberduck, we created a "provocatype" (a prototype which is here to provoke conversations and ideas) for a small group of Aftonbladet users to test.
